GET THE LOOK | Valentine's Day

Valentine's Day is coming up very soon so we're already giving thought to what we're going to be wearing! According to surveys, wearing red makes women more attractive to men so we've kept that in mind in our choices. AW12's Cardinal seems to be a very appropriate choice of colour for this special day, don't you think? It's more than just a day of course, as we have the evening to consider too, so we've included some suggestions here to help you through any uncertainties. 

And by the way, the 50% Winter Sale is still on at the eBoutique so head over there – while stocks last!



Dinner date 

Top | JAMI Clothing (other colours available) Was £60 Now £30
Clutch | Anya Hindmarch

Shoes | Alexander Wang

 Cinema date 

Top | JAMI Clothing (other colours available) Was £42 Now £21

Leather trousers | Helmut Lang

Bag | YSL

Boots | Rag & Bone

Night out with the girls

Dress | JAMI Clothing (other colours available) Was £48 Now £24

Clutch | Kotur

Shoes | Charlotte Olympia

Lunch with friends 

Top | JAMI Clothing (other colours available) Was £42 Now £21

Trousers | Isabel Marant

Bag | Asos

Pumps | Repetto

Pampering session with friends or partner

Top | JAMI Clothing (other colours available) Was £60 Now £30
Trousers | JAMI Clothing (other colours available) Were £54 Now £27

Bag | Phillip Lim

Trainers | Isabel Marant

What will you be doing this Valentines Day? Will you be wearing JAMI? If so, send us a snap!

JAMI LONDON

JAMI WHO?

Who is JAMI Clothing you may ask?

If you haven't heard of us yet, JAMI Clothing is a London based brand of womenswear whose products consist of luxury, high quality jersey. Each piece is designed and manufactured in the UK – but don't worry ladies, we deliver internationally! Our products are relaxed, versatile and great for dressing up or down and ooze chic, effortless style. Consequently, we have been worn by celebrities such as Chloe Sims, Paula Lane, Lucy Pinder, Rula Lenska as well as many other stylish ladies of all ages all around the world. 

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Each garment can be layered with any colour or piece in the collections to produce a unique harmonised look, but they can also be worn individually with other items such as a pair of jeans. Because JAMI is flattering and flexible our garments can be worn by women of all figure shapes.

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Many choose JAMI as their choice for a workout or Yoga as the jersey fabric is not only incredibly comfortable, but stylish too. Easy to wash too, JAMI can be worn again and again and will retain its shape and colour. Being so light JAMI clothing is the ideal choice for those needing to travel light or going on a cruise.

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The JAMI London Blog is the more irreverent voice of the brand, helping to show you what we're about and sharing our experiences and news with you. Our posts will be an amalgamation of  Look Books, showing various ways in which the pieces can be worn, as well as news from events in and around London. We will also be featuring guest blogs from some of the hottest bloggers around the world! Please do get in touch if you would like us to discuss or mention anything here.

WELCOME TO JAMI

GET THE LOOK | Friday Night Drinks

It's Friday night and the girls want to go out! But you don't want to be overdressed, nor do you want to look like you haven't made an effort… so what are you going to wear? This situation is a frequent occurrence in the lives of we ladies and can often result in a bedroom covered with clothes!

If you have found yourself in a similar predicament, then JAMI's got you covered!

    

Top | JAMI Clothing (other colours available) Was £42 Now £21

Watch | Michael Kors

Jeans |  French Connection 

Bag | Alexander McQueen

Boots | Jimmy Choo

Top | JAMI Clothing (other colours available) Was £54 Now £27

Watch | Michael Kors

Jeans |  French Connection 

Bag | Christian Louboutin

Boots | Christian Louboutin

If you would like further advice on how to style JAMI Clothing, contact us either by email or via twitter. We'd be happy to help! 

JAMI LONDON

SNOW DAYS

If you live in the UK, it's fairly likely that when you look outside your window right now you'll be presented with rather a lot of the white stuff! And, unless you've been ushered out for some sledging with the kids, or have enjoyed a bracing walk in the woods you may prefer to be tucked up at home by the fire. However, when we finally snatch some me-time at home in our pyjamas trying to avoid the cold, someone  invariably seems to pop round for a cuppa! So if you like to be prepared for any eventuality, or if you simply enjoy looking effortlessly stylish but with optimum comfort, then our suggestion below may help you so you're never caught off guard!

Long Sleeved Baggy T was £48 now £24
The Long Plain Cami  was £24 now £12
Yoga Pants was £54 now £27

  

Long Sleeved Scoop / Loop Top was £60 now £30

Pocket Cuff Pants was £54 now £27

Tank Vest was £30 now £15

The key to true comfort and warmth with these outfits is layering. The Long Plain Cami and the Tank Vest are perfect for layering as they are fitting to the body and very soft. And for those impromptu visitors you'll have that casual-chic look down to a tee.

While the outfits above show mixed colours, JAMI is at its best when compatible hues and colours are combined for a more natural, harmonious appearance – or even with a single colour throughout.

Let us know how you wear JAMI by tweeting us a picture! 

Here's what we saw on the way to JAMI's London HQ today:

Enjoy the snow!

JAMI LONDON

GET THE LOOK | Casual JAMI

JAMI garments make for effortless elegance when layered together but the flexible styles can also be effectively combined with other items from your wardrobe. JAMI is simple, stylish and versatile, so by adding other staple pieces, such as jeans and a handbag, you can effortlessly create a chic, casual look. 

Here, we show some combinations of JAMI tops with other styles of clothing & brands.

   

Top | JAMI Clothing L/s Scoop Neck (other colours available) Was £36 Now £18

Necklace | Casa da Batalha

Jeans |  French Connection 

Bag | Michael Kors

Boots | Acne

     

Top | JAMI Clothing L/s Baggy T (other colours available) Was £48 Now £24
Jeans | French Connection
Bag | Marc by Marc Jacobs
Boots | Isabel Marant 

JAMI looks works well in pairings like these because the tops and jeans are laid back, but by adding a few stand-out pieces like a necklace, a quality, vibrant bag or a pair of heeled boots, the outfit transcends into a perfectly casual, but elegant, day/night outfit.  

How do you wear JAMI? Tweet or email us a picture for a chance to feature on the blog (and get a free garment with your next order!). 

NEW YEAR, NEW YOU!

Christmas and New Year's Eve have come and gone leaving us with regrets and resolutions: regret of eating that piece of “one more, it’s Christmas” cake and the resolution of joining the gym. Does this sound familiar to you? If so, you're not alone! Going to the gym is hardly fun but when you look good, you feel good. JAMI clothing is widely worn to yoga classes and the gym due to both the comfort factor and the fact that it's so easy to wear and looks great in the process! Give it a try to find out why so many ladies are turning to JAMI.

Don't forget that there is a mega sale over on the website! So grab your pieces while you can!

Items featured (clockwise from left to right):

LONG SLEEVE SCOOP/LOOP TOP 

YOGA PANTS

L/SLEEVED BAGGY T

LARGE SCARF

KIMONO CARDIGAN

LONG PLAIN CAMI

CAP SLEEVE SCOOP NECK TOP

Do you have any pictures of yourself wearing JAMI to the gym or to yoga class? If so tweet or email them to us for a chance to feature on the blog, and if you do we'll include a free garment with your next order!

JAMI LONDON

WINTER OUTFITS | Syon Lodge

Over the Christmas period we snapped a few lovely ladies at Syon Lodge in West London.

All clothing - JAMI Clothing | Jewellery - Orit London

These women were not professional models but are regular working women, and they look great!

If you want a chance to win some JAMI clothes and the chance to appear in some professional photos, then stay tuned – competition coming soon!


JAMI LONDON